{"id":1349,"date":"2023-11-28T23:12:29","date_gmt":"2023-11-29T04:12:29","guid":{"rendered":"https:\/\/www.testile.com.co\/?p=1349"},"modified":"2023-11-28T23:12:29","modified_gmt":"2023-11-29T04:12:29","slug":"quirurgicos-alfa-ahora-es-testile","status":"publish","type":"post","link":"https:\/\/www.testile.com.co\/en\/quirurgicos-alfa-ahora-es-testile\/","title":{"rendered":"Quirurgicos Alpha is now \u201cTestil\u00e9\u201d"},"content":{"rendered":"\r\n

\u00a0<\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n
In March 2019 Quir\u00fargicos Alfa S.A.S. Start a brand study and decide
hire the company Brain Line Brain Company specialists in management
brand, who, applying their method, focus on analysis, differentiation and
brand nutrition.<\/figure>\r\n\r\n\r\n\r\n
\"\"\r\n

With the results obtained, several factors are defined that indicate that a rebranding process should be carried out; a short, concrete name is constructed that evokes a fundamental part of the essence of the brand.
In the naiming process (brand name creation), various approaches and name proposals were worked on, but the one that most captivated aurally and was closest to the company’s economic activity was Testil\u00e9. It was a short word that was evocative, had greater resonance and worked very well to create a strong new brand.
With the results of each analysis and thinking about 4 factors:<\/p>\r\n

The clients<\/p>\r\n

Our growth<\/p>\r\n

Cohesion with our human resources<\/p>\r\n

Remembering our brand<\/p>\r\n

We structure the portfolio by organizing the product lines, separating them into<\/p>\r\n

    \r\n
  • Surgical Line<\/li>\r\n
  • Aesthetic Line<\/li>\r\n
  • Industrial Line and Supplies<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n

    When reading the name Testil\u00e9, we include a tagline (brand name or brand motto) that gives strength and support to the brand:
    Well-being beyond a garment This is how our evolution will be focused on 4 factors:<\/p>\r\n

    Service
    Quality
    Design
    Welfare<\/p>\r\n

    Now we are TESTIL\u00c9 Well-being beyond a garment.<\/p>\r\n

    \"\"<\/p>\r\n\r\n\r\n\r\n

    \"\"<\/figure>\r\n","protected":false},"excerpt":{"rendered":"

    \u00a0 When reading the name Testil\u00e9, we include a tagline (brand name or brand motto) that gives strength and support to the brand:Well-being beyond a garment This is how our evolution will be focused on 4 factors: ServiceQualityDesignWelfare Now we are TESTIL\u00c9 Well-being beyond a garment.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/www.testile.com.co?p=741","footnotes":""},"categories":[29],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","hentry","category-noticias","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":2,"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/posts\/1349\/revisions\/1351"}],"wp:attachment":[{"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testile.com.co\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}