{"id":1349,"date":"2023-11-28T23:12:29","date_gmt":"2023-11-29T04:12:29","guid":{"rendered":"https:\/\/www.testile.com.co\/?p=1349"},"modified":"2023-11-28T23:12:29","modified_gmt":"2023-11-29T04:12:29","slug":"quirurgicos-alfa-ahora-es-testile","status":"publish","type":"post","link":"https:\/\/www.testile.com.co\/en\/quirurgicos-alfa-ahora-es-testile\/","title":{"rendered":"Quirurgicos Alpha is now \u201cTestil\u00e9\u201d"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-744\" src=\"https:\/\/www.testile.com.co\/wp-content\/uploads\/2019\/09\/Ahora-Es-03.png\" alt=\"\" \/><\/figure>\r\n<figure class=\"wp-block-image\">In March 2019 Quir\u00fargicos Alfa S.A.S. Start a brand study and decide<br \/>hire the company Brain Line Brain Company specialists in management<br \/>brand, who, applying their method, focus on analysis, differentiation and<br \/>brand nutrition.<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-745\" src=\"https:\/\/www.testile.com.co\/wp-content\/uploads\/2019\/09\/metodo-03.jpg\" alt=\"\" \/>\r\n<p>With the results obtained, several factors are defined that indicate that a rebranding process should be carried out; a short, concrete name is constructed that evokes a fundamental part of the essence of the brand.<br \/>In the naiming process (brand name creation), various approaches and name proposals were worked on, but the one that most captivated aurally and was closest to the company&#8217;s economic activity was Testil\u00e9. It was a short word that was evocative, had greater resonance and worked very well to create a strong new brand.<br \/>With the results of each analysis and thinking about 4 factors:<\/p>\r\n<p>The clients<\/p>\r\n<p>Our growth<\/p>\r\n<p>Cohesion with our human resources<\/p>\r\n<p>Remembering our brand<\/p>\r\n<p>We structure the portfolio by organizing the product lines, separating them into<\/p>\r\n<ul>\r\n<li>Surgical Line<\/li>\r\n<li>Aesthetic Line<\/li>\r\n<li>Industrial Line and Supplies<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-746\" src=\"https:\/\/www.testile.com.co\/wp-content\/uploads\/2019\/09\/tex-03.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>When reading the name Testil\u00e9, we include a tagline (brand name or brand motto) that gives strength and support to the brand:<br \/>Well-being beyond a garment This is how our evolution will be focused on 4 factors:<\/p>\r\n<p>Service<br \/>Quality<br \/>Design<br \/>Welfare<\/p>\r\n<p>Now we are TESTIL\u00c9 Well-being beyond a garment.<\/p>\r\n<p><img decoding=\"async\" class=\"wp-image-743\" src=\"https:\/\/www.testile.com.co\/wp-content\/uploads\/2019\/09\/LOGO-Y-ARQUIT-01-1.png\" alt=\"\" \/><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"blob:https:\/\/www.testile.com.code77ae08-fc20-4399-8874-8b5899709bc8\" alt=\"\" \/><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 When reading the name Testil\u00e9, we include a tagline (brand name or brand motto) that gives strength and support to the brand:Well-being beyond a garment This is how our evolution will be focused on 4 factors: ServiceQualityDesignWelfare Now we are TESTIL\u00c9 Well-being beyond a garment.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/www.testile.com.co?p=741","footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quirurgicos Alpha is now \u201cTestil\u00e9\u201d | Testile<\/title>\n<meta name=\"description\" content=\"Quirurgicos Alpha is now \u201cTestil\u00e9\u201d | Testile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testile.com.co\/quirurgicos-alfa-ahora-es-testile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quirurgicos Alpha is now \u201cTestil\u00e9\u201d | Testile\" \/>\n<meta property=\"og:description\" content=\"Quirurgicos Alpha is now \u201cTestil\u00e9\u201d | Testile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.testile.com.co\/quirurgicos-alfa-ahora-es-testile\/\" \/>\n<meta property=\"og:site_name\" content=\"Testile\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/quirurgicos.testile\/?locale=es_LA\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T04:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.testile.com.co\/wp-content\/uploads\/2019\/06\/Evolucion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1327\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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